Apptimize Integration

The Apptimize integration allows users to export Mixpanel cohorts into Apptimize groups, allowing you to target specific users using Apptimize. 

Mixpanel cohorts can be exported to Apptimize one time, or sync and update every 15 minutes. 


You must be a Mixpanel project admin to enable the Apptimize integration. Read more about project roles and permissions here.

Enable the Integration

The Apptimize integration requires initial configuration through your Apptimize account. Refer to Apptimize's documentation for information on authorizing the connection.

To enable the integration:

  1. Select Integrations under the Data Management tab in the top navigation bar.

  2. On the Integrations page, select Apptimize, and select Connect
  3. You will need to provide an Apptimize Token (generated from the Apptimize dashboard) to authorize the connection. To generate an Apptimize token, go to the Tokens page on Apptimize Dashboard and click “New Token”. Give the token a memorable name and click Generate.


    Note: The token will not be displayed again after you close your browser, you would need to generate a new token if you forget this token.
  4. Use the Apptimize token to authorize the Mixpanel integration.

Matching Users between Apptimize and Mixpanel

Mixpanel only exports identified user profiles to match to Apptimize - users without user profiles (i.e. anonymous users) will not export.


The exported users are properly mapped in Apptimize automatically by the integration through the setting of $apptimize_user_id. This property is set automatically when both the Apptimize and Mixpanel SDKs are installed on the client. 

Export a Cohort

You can export a cohort to Apptimize from the Cohorts report. Navigate to Cohorts by clicking Cohorts under Users in the navigation bar.

Select the cohort that you want to export. Click on the three-dot icon on the right side of the cohort.

Click Export to > Apptimize. Select either one-time sync or dynamic sync. Click Start Sync.

Sync Types

This integration supports two types of exports: one-time export and recurring syncs.

One-Time Export

In a one-time export, Mixpanel sends Apptimize a static export of users who currently qualify for the cohort. The cohort data will not be updated in Apptimize after a one-time export.

Recurring Sync

In recurring sync, Mixpanel initiates sync between a cohort and Apptimize every 15 minutes. The exported cohort will be updated every fifteen minutes to reflect the most recent list of users in a cohort.

When you generate a one-time export or recurring sync, it overwrites the previous export with an updated export that reflects users who qualify for the cohort at the time of export.

Observe the Audience in Apptimize

Once the export completes, you will see your cohorts appear in your Apptimize Groups page.


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