WebEngage Integration

Export Mixpanel cohorts to WebEngage to create custom segments that you can apply in your WebEngage campaigns. Manage the WebEngage integration from the Mixpanel integrations page.


You must be a Mixpanel project admin to enable the WebEngage integration. Read more about project roles and permissions here.

Enable the Integration

To enable the integration, select Integrations under the Data Management tab in the top navigation bar:


From the Integrations page, select the WebEngage dropdown, and select Connect.


The WebEngage integration will show a "Connected" tag in the UI once the connection succeeds.

Matching Users between WebEngage and Mixpanel

Mixpanel only exports identified user profiles to match to WebEngage - users without user profiles (i.e. anonymous users) will not export.

WebEngage use a given user's distinct_id to match the Mixpanel user profile to WebEngage. As a result, not all exported profiles may match if these values are missing or differ from the emails and phone numbers stored on Insider.

Note that exports are used solely for matching user identities between products - the integration will not send the full set of a user's profile properties to WebEngage, nor will it generate new users.

Export a Cohort

You can export a cohort to WebEngage from the Cohorts report. Navigate to Cohorts by clicking Cohorts under Users in the navigation bar.

Select the cohort that you want to export. Click on the three-dot icon on the right side of the cohort.

Click Export to WebEngage. Select either one-time sync or dynamic sync. Click Start Sync.


Sync Types

This integration supports two types of exports: one-time export and dynamic sync.

One-Time Export

In a one-time export, Mixpanel sends WebEngage a static export of users who currently qualify for the cohort. The cohort data will not be updated in WebEngage after a one-time export.

Dynamic Sync

In dynamic sync, Mixpanel initiates sync between a cohort and WebEngage every two hours. The exported cohort will be updated every two hours to reflect the most recent list of users in a cohort.

When you generate a one-time export or dynamic sync, it overwrites the previous export with an updated export that reflects users who qualify for the cohort at the time of export.


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