VWO Integration

Export Mixpanel cohorts to VWO to create custom segments that you can apply in your VWO experiments. Manage the VWO integration from the Mixpanel integrations page.

VWO also supports an integration to send experiment data to Mixpanel - for more details, see the VWO Mixpanel integration.


You must be a Mixpanel project admin to enable the VWO integration. Read more about project roles and permissions here.

Enable the Integration

To enable the integration, select Integrations under the Data Management tab in the top navigation bar:


From the Integrations page, select the VWO dropdown, and select Connect


The connection uses one credential to authorize, "API Key". Supply an API token generated from your VWO settings page to establish the connection.

The VWO integration will show a "Connected" tag in the UI once the connection establishes.

Matching Users between VWO and Mixpanel

Mixpanel only exports identified user profiles with the user property "$vwo_user_id" to match to VWO - users without user profiles (i.e. anonymous users) will not export. The value of this property should equal a matching User ID in VWO.

If you have the VWO SDK present in your application, it will automatically declare the "$vwo_user_id" property on users' Mixpanel profiles. If the VWO SDK is not on your application, you can declare the user properties either through Mixpanel's own SDKs or HTTP API. VWO will attempt to match users from inbound cohorts based on the value seen on "$vwo_user_id".

Export a Cohort

You can export a cohort to VWO from the Cohorts report. Navigate to Cohorts by clicking Cohorts under Users in the navigation bar.

Select the cohort that you want to export. Click on the three-dot icon on the right side of the cohort.

Click Export to > VWO. Select either one-time sync or dynamic sync. Click Start Sync.


Sync Types

This integration supports two types of exports: one-time export and dynamic sync.

One-Time Export

In a one-time export, Mixpanel sends VWO a static export of users who currently qualify for the cohort. The cohort data will not be updated in VWO after a one-time export.

Dynamic Sync

In dynamic sync, Mixpanel initiates sync between a cohort and VWO every two hours. The exported cohort will be updated every day to reflect the most recent list of users in a cohort.

When you generate a one-time export or dynamic sync, it overwrites the previous export with an updated export that reflects users who qualify for the cohort at the time of export.

VWO data into Mixpanel

VWO offers the ability to forward experiment data to Mixpanel. For more detail, please refer to the VWO integration guide.

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