Insider Integration

Export Mixpanel cohorts to Insider to create custom segments that you can apply in your Insider campaigns. Manage the Insider integration from the Mixpanel integrations page.


You must be a Mixpanel project admin to enable the Insider integration. Read more about project roles and permissions here.

Enable the Integration

To enable the integration, select Integrations under the Data Management tab in the top navigation bar:


From the Integrations page, select the Insider dropdown, and select Connect.



The Insider integration will show a "Connected" tag in the UI once the connection succeeds.

Matching Users between Insider and Mixpanel

Mixpanel only exports identified user profiles to match to Insider - users without user profiles (i.e. anonymous users) will not export.

Insider will use either the user's email (set via the "$email" user property) or phone number (set via the "$phone" user property) to match the Mixpanel user profile to Insider. As a result, not all exported profiles may match if these values are missing or differ from the emails and phone numbers stored on Insider.

Note that exports are used solely for matching user identities between products - the integration will not send the full set of a user's profile properties to Insider, nor will it generate new users in Insider.

Export a Cohort

You can export a cohort to Insider from the Cohorts report. Navigate to Cohorts by clicking Cohorts under Users in the navigation bar.

Select the cohort that you want to export. Click on the three-dot icon on the right side of the cohort.

Click Export to Insider. Select either one-time sync or dynamic sync. Click Start Sync.


Sync Types

This integration supports two types of exports: one-time export and dynamic sync.

One-Time Export

In a one-time export, Mixpanel sends Insider a static export of users who currently qualify for the cohort. The cohort data will not be updated in Insider after a one-time export.

Dynamic Sync

In dynamic sync, Mixpanel initiates sync between a cohort and Insider every 15 minutes. The exported cohort will be updated every 15 minutes to reflect the most recent list of users in a cohort.

When you generate a one-time export or dynamic sync, it overwrites the previous export with an updated export that reflects users who qualify for the cohort at the time of export.

Select the Custom Segment in Insider

Once the export completes, you will see a custom segment reflecting the set of users from your Mixpanel cohort (e.g. "7days-cart-abandoners"):



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