Mixpanel’s Startup Program

Mixpanel's Startup Program enables early startups to easily track and analyze data to find product-market fit. The program is open to early-stage startups that meet the following requirements:

  • Incorporated less than two years ago
  • Raised no more than $5 million (USD) in total funding
  • Hasn't previously redeemed other Mixpanel offers

Participating startups receive $50,000* in annual credit toward a Mixpanel Growth plan.

Apply for Mixpanel's Startup Program

* Mixpanel credits cannot be used towards the purchase of an Enterprise plan.


Do I have to be a “new” customer to receive a credit?

New and current customers who have not received any other exclusive offer and are not currently on a paid plan are eligible to apply.

What offers prevent me from qualifying for the Startups Program?

Other startup or incubator-specific offers like the Product School offer prevent you from qualifying.

Credit details

How do I redeem the Startup Program credits?

Eligible startups can apply directly for the Mixpanel Startup Program. Credits will automatically be applied to eligible line items when purchasing or upgrading to a Growth plan via our plan builder.

Once you have the credits, you need to click 'Redeem Now' and you will be guided to our plan builder where you can select the number of MTUs you will need, along with adding on premium features like Data Pipelines and/or Group Analytics. You can also access the plan builder via the Billing section in your Organization settings.

How are the credits applied?

Credits are applied to your monthly bill, covering up to $50,000* in total usage per year. Any additional usage costs are not covered by the program and charged to the credit card on file.

* Mixpanel credits cannot be used towards the purchase of an Enterprise plan.

Why is the credit larger than the most expensive Growth plan?

Mixpanel's Startup Program credit is large enough to cover additional data fees, in the event your application is adopted by large numbers of users within the first year.

Any monthly tracked user (MTU) above the purchased MTU limit would be billed at a metered additional data rate (120% of base rate). 

For example, if you were to purchase a 100,000 MTU plan and then ended up tracking exactly 150,000 monthly tracked users (MTU) each month:

  • A monthly growth plan at the 100,000 MTU rate would work out to a bill of $1190/month* 
    • Each additional MTU above the subscription limit of 100,000 per month costs $0.01428
    • Since an additional 50,000 MTU (150,000 MTUs consumed on a 100,000 MTU plan) would be consumed each month, additional data charges will be $714/month
    • Over a 12 month period, the annual cost would sum to $22,848* and this would all be covered by your credit balance
  • An annual growth plan at the 100,000 MTU has an annual subscription cost of $9999/year*
    • The annual price is about 30% less than monthly, so each additional MTU above 100,000 would be billed at a metered rate of $0.009999 per MTU
    • Since an extra 50,000 MTU would be consumed each month, leading to additional data charges of $499.95/month
    • Over a 12 month period, the annual cost would sum to $15,998.4* due to the additional 50,000 MTU sent each month and this will all be covered by your initial credit balance
  • The startup credits allow you to track approximately 400,000 MTUs each month before you run out of credits. Please reach out to our support or sales team in case your company has more users and you want to discuss other plan options. 

*Note: These prices are illustrative only, please visit the pricing page to view our latest prices


Where can I view the credits applied to my Mixpanel account?

You can see credits in Organization Settings > Plan Details & Billing


The Manage Billing & Payment section displays detailed information about the credits. Eligible credits will also appear in the checkout process when purchasing a Growth plan.


What happens if I exceed the credit available?

If you go over the total credit applied, you will be charged for the additional usage for that month to the credit card on file.

Do the credits expire?

Startup program credits expire 1 year after issue. You can see the expiration date in the CREDITS tab under Billing Information in the ORGANIZATION SETTINGS Overview. Once the credits expire, the credit card on file will be charged to cover subscription and additional data costs.

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