What is Mixpanel?

Mixpanel is a tool that allows you to analyze how users interact with your Internet-connected product. It’s designed to make teams more efficient by allowing everyone to analyze user data in real-time to identify trends, understand user behavior, and make decisions about your product.


Mixpanel employs an event-based, user-centric model that connects each interaction to a single user.

Mixpanel's data model is built on the concepts of users, events, and properties.


Next Up: How to Learn Mixpanel


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