Determine which users are either driving conversion and retention or behaving as outliers by using the built in “Find Interesting Segments” feature.
Find Interesting Segments can help you discover:
- Whether certain property segments outperform the overall funnel conversion or retention rates.
- Which cohorts perform the best to get ideas on optimizing cohort behavior.
- Which segments are under-performing.
- Changes in the conversion or retention rates of segments.
- Change in population over time in funnels.
Interesting Segments in Funnels
View the top and bottom converting segments in your funnel by clicking the Find interesting segments button at the bottom of the segmentation chart.
Rather than searching through multiple property breakdowns to find significant data, this feature automatically identifies this data for you. Mixpanel combs through your event properties and cohorts to show you which of those segments convert higher or lower than average, and are therefore statistically significant.
There are two reports you will receive in your email: segment analysis and time comparison.
An email that breaks down the top and bottom converting segments of your funnel based on statistical significance and other factors is automatically sent after you click the button. If no statistically significant segments are found, then the email shows non-statistically significant segments.
Segment Analysis helps answer questions such as:
- Which groups of users are driving my conversion rate?
- Which are groups of users are decreasing my conversion rate?
This is done by examining which segments of users are converting at a high rate and have a large enough population size, or which segments are converting at a low rate and have a large enough population size. In the first scenario, this segment would raise the overall conversion rate, while in the second scenario this segment would be lowering the overall conversion rate.
A time comparison chart is also included in the email. This chart shows a segments behavior over time (in terms of both conversion rate change and population size change) as it relates to the overall population trend (population and conversion rate change).
Time comparison answers questions such as:
- Which groups of users are trending in a way that is different from the overall behavior?
- Which groups of users are driving the overall behavior?
Mixpanel automatically compares the currently selected date period to the previous one. For example, if you are viewing the current week, the email will compare to the week before.
Interesting Segments in Retention
View the top and bottom converting segments in your retention report by clicking the Find interesting segments button at the bottom of the retention chart. This feature is not currently available for Frequency Retention.
Rather than searching through multiple segment breakdowns to find significant data, this feature automatically identifies that data for you. Mixpanel combs through your event properties and cohorts, and show you which of those segments retain at a higher or lower rate than average.
An email that breaks down the top and bottom retaining segments of your Retention report based on changes on retention rates is automatically sent after you click the button.
Interpret Email Results
When your analysis email says “no interesting segments”, this means that none of the segments you analyzed were behaving significantly differently from the overall population at a large enough volume. To resolve this issue, try extending the date range of the report or try a different report.
If the analysis request included dates in the past five days, and is sent from mobile SDK, data may be delayed and therefore not included at the time of the analysis. Likewise, the date window selected might still fall under conversion window, and more conversions have yet to come through.
Results are sorted by taking into consideration the property, the number of users in the report, as well as the deviation from overall conversion or retention behavior to surface the most meaningful segments to you.