Custom Alerts

In addition to Automatic Insights Alerts, you can also choose to create a Custom Alert for your Insights and Funnels reports. Custom Alerts allow you to decide what report conditions result in an alert. Alerts send as an email, and can be sent to multiple users.

To create a custom alert in an Insights or Funnels report, click the bell icon that says Enable alerts and select Create Custom Alert.

To click the bell icon, you first need to save your report.

Custom Alerts in Insights

Custom alerts in Insights alert you when a specified event is performed above or below a specified number.

Enter a name for your alert and select an event to track. Select above or below and the value you want as the threshold.

• Above: The alert will check yesterday’s full day of data compared to today’s data, checking every hour. For example, at 5pm the alert will check 12am-5pm, and if the current value is above the previous value, an alert will be sent and the data won’t be checked again for another 24 hours.
• Below: The alert will compare the previous day’s value with the day before. If the new value is below the previous value, you will be sent an alert and the data won't be checked again for another 24 hours. If the value is above the previous value, you won't receive an alert. 

Choose the frequency that you would like to receive these alerts, either hourly, daily, or weekly.

Enter the recipient emails that you would like to receive this alert. You can enter any email here, not just internal users.

Click Create alert to save the custom alert.

Line Charts

In line chart reports, you can select relative thresholds.

Choose between the specific value (this is the same as other chart types), the previous period’s value by the percentage, or the previous period’s value by. Then, enter the value or percentage.

Custom Alerts in Funnels

Custom alerts in Funnels track the overall conversion rate.

Enter a name for your alert and select whether you would like to track when the conversion rate is above or below a percentage you set.

Choose the frequency that you would like to receive these alerts, either hourly, daily, or weekly.

Enter the recipient emails that you would like to receive this alert. You can enter any email here, not just internal users.

Click Create alert to save the custom alert.

View & Manage Custom Alerts

Custom alerts do not appear under the alert bell on your reports like automated alerts do. You can view and manage all alerts under your personal settings.

Click on your initials in the top right of Mixpanel and select Profile & Preferences under "PERSONAL SETTINGS".

Within your personal settings, select the Alerts tab to view your custom alerts and automatic insights.

If you hover over an alert you have created, you can see a trash icon which you can click to delete the alert. Click on the title of the alert to edit details.

You can view the details of another user’s alert, but you are not able to edit or delete.