The Mixpanel Retention report allows you to understand how often your customers return and engage with your application. In this course, we take an in-depth look at the various features of the Retention report and discuss how the numbers within the report are calculated.
Total Duration: 25 minutes
Introduction
Topics Covered:
- Learning objectives
- Lesson topics
Overview
Topics Covered
- Questions a Retention report can answer
- Cohort analysis
- Different types of Retention reports
Recurring Retention
Topics Covered:
- Features and calculations of the Recurring Retention report
First Time Retention
Topics Covered:
- Features and calculations of the First Time Retention report
Frequency (formerly named Addiction)
Topics Covered:
- Features and calculations of the Frequency Retention report
Retention Time Buckets
Topics Covered:
- How the start and end of a Retention time bucket is determined
- Cohortizing events
Custom Cohorts
Topics Covered:
- Using custom-defined cohorts in a Retention report
- Understanding Retention numbers when using custom cohorts
Segment by Property
Topics Covered:
- Segmenting a Retention report by event or user profile properties
- Understanding Retention numbers when segmenting by a property
"Anything" Event & Custom Events
Topics Covered:
- Definition of the "Anything" event
- How to use custom events in a Retention report
Conclusion
Course Feedback
Please use the buttons below to let us know whether or not you found this course helpful. If you would like to provide any further feedback on this course, or if you have any suggestions for additional training resources, please reach out to us at training@mixpanel.com.
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