Retention Deep Dive (Course)

The Mixpanel Retention report allows you to understand how often your customers return and engage with your application. In this course, we take an in-depth look at the various features of the Retention report and discuss how the numbers within the report are calculated.

Total Duration: 25 minutes



Topics Covered:

  • Learning objectives
  • Lesson topics



Topics Covered

  • Questions a Retention report can answer
  • Cohort analysis
  • Different types of Retention reports

Recurring Retention


Topics Covered:

  • Features and calculations of the Recurring Retention report

First Time Retention


Topics Covered:

  • Features and calculations of the First Time Retention report

Frequency (formerly named Addiction)


Topics Covered:

  • Features and calculations of the Frequency Retention report

Retention Time Buckets


Topics Covered:

  • How the start and end of a Retention time bucket is determined
  • Cohortizing events

Custom Cohorts


Topics Covered:

  • Using custom-defined cohorts in a Retention report
  • Understanding Retention numbers when using custom cohorts

Segment by Property


Topics Covered:

  • Segmenting a Retention report by event or user profile properties
  • Understanding Retention numbers when segmenting by a property

"Anything" Event & Custom Events


Topics Covered:

  • Definition of the "Anything" event
  • How to use custom events in a Retention report



Course Feedback

Please use the buttons below to let us know whether or not you found this course helpful. If you would like to provide any further feedback on this course, or if you have any suggestions for additional training resources, please reach out to us at

Did this answer your question?



Please sign in to leave a comment.