Create custom combinations of events by making a custom event within Mixpanel.
Custom events allow you to define a group of users based on existing events and properties, and then integrate that group into Mixpanel reports.
Limits by Plan Type
Free: 1 Custom Event
Startup: 15 Custom Events
Enterprise: Unlimited Custom Events
Visit our pricing page to learn more about differences between plan types
Create a Custom Event
- Expand the Event dropdown in either an Insights, Funnels, Retention, or Formulas report.
- Select Create custom event.
- Select the events and properties you’d like to include.
- Name your custom event, and click Save custom event.
When naming your custom event, note that the UI will break when the URL passes 2,083 characters. Each event and selector adds to the URL length (selectors more so than events). The easiest way to break a custom event is with an "equals" operation that selects a lot of values.
Example Use Case
Imagine your business has two ways for users to spend money: they can purchase an item from your store or subscribe to a service that you offer.
You represent each of these actions with Mixpanel events named "Item purchased" and "Subscription created," respectively. Later, you decide that you want to setup a funnel to track how many users are logging in and then spending any money at all. So what do you do?
You can create a custom event containing "Item purchased" and "Subscription created," and then save it as "Spent money.” Now you can use the "Spent money" custom event as a funnel step just like a regular event. Then, any time a user performs an "Item purchased" or "Subscription created" action, they'll be included in that step. You can also use this new custom event in your other reports, such as Retention.