Create custom combinations of events by making a custom event within Mixpanel.
Custom events allow you to define a group of users based on existing events and properties, and then integrate that group into Mixpanel reports.
Limits by Plan Type
Free: 1 Custom Event
Startup: 15 Custom Events
Enterprise: Unlimited Custom Events
Visit our pricing page to learn more about differences between plan types
How to add a Custom Event
- Expand the Event dropdown in either an Insights, Segmentation, Funnels, Retention, or Formulas report.
- Select +CREATE A CUSTOM EVENT.
- Select the events and properties you’d like to include.
- Name your custom event, and click Save.
Example use case
Imagine your business has two ways for users to spend money: they can purchase an item from your store or subscribe to a service that you offer.
You represent each of these actions with Mixpanel events named "Item purchased" and "Subscription created," respectively. Later, you decide that you want to setup a funnel to track how many users are logging in and then spending any money at all. So what do you do?
You can create a custom event containing "Item purchased" and "Subscription created," and then save it as "Spent money.” Now you can use the "Spent money" custom event as a funnel step just like a regular event. Then, any time a user performs an "Item purchased" or "Subscription created" action, they'll be included in that step. You can also use this new custom event in your other reports, such as Retention.