Mixpanel Concepts: Users

What is a User?

A user is an individual that interacts with your product. In Mixpanel, each data point in your project is connected to a single user. 

This article introduces the data types associated with a user through a distinct ID, the difference between a user and a user profile, as well as how users, events, and user profiles relate to the concept of a monthly tracked user.

Mixpanel connects data points to users through unique identifiers called distinct IDs.

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During the Mixpanel implementation process, it is essential to maintain a consistent distinct ID for a user across sessions and devices. Mixpanel refers to this process as identity management.

Mixpanel can connect two types of data with a user through their distinct ID: user events and user profile properties.

  • An event is a data point that represents an interaction between a user and your product.
  • A profile property is a data point that reflects a user’s current behavioral or demographic state.

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Users and Users with Profiles

A user is considered to have a user profile when there are user profile properties associated with their distinct ID.

The Explore report by default displays a list of users in your project that have a user profile. Click on Show Users to see all users (regardless of whether they have a profile).

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User Scenarios

The following table shows how users, events, user profiles, and monthly tracked users (MTU) in pricing relate to each other.

User 

Event data

Monthly tracked user (MTU)

User profile property data

User profile

Reasoning

User A

No

No

Yes

Yes

There are no events connected to User A ever, so they don’t count as a monthly tracked user. There are profile properties connected to User A, so they have a user profile in your project.

User B

Yes, tracked this calendar month.

Yes

No

No

There are events connected to User B where the event timestamp corresponds to the current month. User B counts as a monthly tracked user (MTU). There are no profile properties connected to User B, so they do not have a profile in your project.

User C

Yes, tracked in past calendar months.

No

No

No

There are events connected to User C where the event timestamp corresponds to past months but not the current month. User C does not count as a monthly tracked user (MTU). There are no profile properties connected to User C, so they do not have a profile in your project.

User D

Yes, tracked this calendar month.

Yes

Yes

Yes

There are events connected to User D where the event timestamp corresponds to the current month. User D counts as a monthly tracked user (MTU). There are profile properties connected to User D, so they have a user profile in your project.

User E

Yes, tracked in past calendar months.

No

Yes

Yes

There are events connected to User E where the event timestamp corresponds to past months but not the current month. User E does not count as a monthly tracked user (MTU). There are profile properties connected to User E, so they have a user profile in your project.

If the users in this table comprise all the data in your project, you would have 5 users, 2 monthly tracked users (MTU), and 3 users with profiles.

 

Next Up: What is an Event?

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