Export Mixpanel cohorts to Iterable to create user lists that you can target in your Iterable campaigns. Manage the Facebook Ads integration from the Mixpanel integrations page.
Mixpanel also allows customers to ingest system events from Iterable. For more details see Integrating Iterable with Mixpanel.
You must be a Mixpanel project admin to use the Iterable data integration. Read more about project roles and permissions here.
Enable the Integration
To enable the Iterable integration, select Integrations under the Data Management tab of the navigation bar.
From the Integrations page, click the Iterable dropdown.
The Iterable integration page will show a green export icon and details about the integration after it is connected.
To disable the connector, select the Iterable dropdown and click Disconnect.
Export a Cohort
You can export a cohort to Iterable from the Cohorts report. Navigate to Cohorts by clicking Cohorts under Users in the navigation bar.
Select the cohort that you want to export. Click on the three-dot icon on the right side of the cohort.
Click Export to Iterable. Select either one-time sync or dynamic sync. Click Start Sync.
This integration supports two types of exports: one-time export and dynamic sync.
In a one-time export, Mixpanel sends Iterable a static export of users who currently qualify for the cohort. The cohort data will not be updated in Iterable after a one-time export.
In dynamic sync, Mixpanel initiates sync between a cohort and Iterable every two hours. The exported cohort will be updated every two hours to reflect the most recent list of users in a cohort.
When you generate a one-time export or dynamic sync, it overwrites the previous export with an updated export that reflects users who qualify for the cohort at the time of export.
Select the Cohort in Iterable
You must log in to Iterable to use the Mixpanel Cohorts to send campaigns.
The Mixpanel Cohort is available in the Audience list. Mixpanel exports cohort data as mixpanel_<Cohort Name>_<Cohort ID>.
Iterable uses an email address to match users from the cohort with users from their system. The integration will fail if an email address is not sent.
In order to use this integration, you must set email as a user profile property.