Targeting Users in Mixpanel

You can target users to receive Mixpanel messages using events, properties, and cohorts. A message's targeting criteria can contain one or more filters. Each filter can contain one or more conditions.

Add Targeting Criteria

You can add targeting criteria in the message builder for all message types. To configure targeting criteria, you can select an event, people property, or cohort from the first drop-down list.

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You can add as many of these targeting filters as you like, which creates groups to target. Add more filters by clicking the + button.

You can then select whether you want to target customers that match all or only some of the filters you chose.

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Filter by Events

Events describe an events itself, but they can also describe a user's actions in relation to that specific event. If you select an event, you can choose when or how frequently that event was performed or not performed by the users you are targeting.

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You can add additional filters with event or people properties by clicking the + Filter button.

You can also choose to add conditions to this targeting event by clicking the + Condition button in the top right of the group. This will serve as a second event target.

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You can then select whether you want your targeting users to do both the targeting event and the condition, either or, or to perform the targeting event and then the condition.

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Filter by Property

You can filter by a user profile property to only analyze users that have specific properties. You can select the specifics of that property depending on the property type (date, string, list, etc.). For example, “First App Open” is a date property, so you can choose when “First App Open” occurred.

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You can select people property filters by clicking the + Filter button.

You can also choose to add one or more conditions to the property filter by clicking the + Condition button at the top right of the group. This will serve as a second property filter.

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You can then select whether you want your targeted users to have both the targeting property and the condition, or one or the other.

Filter by Cohort

If you select a cohort, you can select whether you want to target users in or not in the cohort.

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You can select people property filters for that cohort by clicking the + Filter button.

 

 

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