Build an SMS Message

The Messaging and Mobile A/B testing features are not available for purchase and will be deprecated from the product on January 1st, 2022. Read more information on the Mixpanel blog.

Mixpanel allows you to send targeted SMS messages when you track a phone number. This article explains how to send an SMS message. Learn how to send an SMS message here

Creating an SMS message

To create a new SMS message, navigate to the Messages report and select SMS Message from the Create new message dropdown. This will give you the following form:


The SMS consists purely of a message body, and uses Liquid templating for any property templates. The message body can be up to 1600 characters.

Users should test their messages to ensure that the formatting is accurate and does not accidentally create long messages that could drive up their Twilio costs.

Save a draft of your message at any time in this process by clicking the Save button at the top of the page.


You can view all of your saved drafts by clicking on the Drafts tab of the main Messages page.


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