Facebook Ads Integration

Export Mixpanel cohorts to Facebook Ads to use targeted advertisements in Facebook. Manage the Facebook Ads integration from the Mixpanel integrations page. The integration currently supports data from Mixpanel into Facebook Business.

You must have a Facebook Business account to use this integration.

This feature is in a closed BETA and is subject to change. Please contact your Customer Success Manager to enable the integration.

Permissions

You must be a Mixpanel project admin to use the Facebook Ads data integration. Read more about project roles and permissions here.

Enable the Integration

To enable the Facebook Ads integration, select Integrations under the Data Management tab of the navigation bar.

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From the Integrations page, click the Facebook Ads dropdown.

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The Facebook Ads integration page will show a green export icon and details about the integration after it is connected.

To disable the connector, select the Facebook Ads dropdown and click Disconnect.

Export a Cohort

To export a cohort to Facebook Ads, navigate to the Cohorts report. Select the Cohorts option under Users in the navigation bar.

Select the cohort that you want to export. Click on the three dot icon on the right side of the cohort. 

Click Export to Facebook. Select either a one-time sync or a dynamic sync. Click Start Sync.

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Sync Types

This integration supports two types of exports: one-time export and dynamic sync.

One-Time Export

In a one-time export, Mixpanel sends Facebook a static export of users who currently qualify for the cohort. The cohort data will not be updated in Facebook after a one-time export.

Dynamic Sync

In a dynamic sync, Mixpanel initiates a sync between a cohort and Facebook every two hours. The exported cohort will be updated every two hours to reflect the most recent list of users in a cohort.

When you generate a one-time export or a dynamic sync, it overwrites the previous export with an updated export that reflects users who qualify for the cohort at the time of export.

Select the Cohort in Facebook Ads

You must log in to Facebook Business Manager to use the Mixpanel Cohort in Facebook Ads. Select the Menu in Facebook Business Manager top navigation. 

Click on Audiences.

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The Mixpanel Cohort is available in the Audience list. Cohorts are exported to Facebook Ads as mixpanel_<Cohort Name>_<Cohort ID>.

Data Requirements

Facebook uses email address to match users from the cohort with users from their system. If they do not have the email address, they will instead use a combination of phone number or first and last name.

In order to use this integration, you must set email as a user profile property. In addition to email address, Mixpanel will send a first name user profile property, a last name user profile property, and the distinct id. 

Facebook excludes cohort members from the audience if they are unable to match them with a user in their system. An inequality between the number of users in the Facebook audience and Mixpanel cohort indicates that Facebook was unable to find the user. 

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