Use Case for Funnels

This article demonstrates a common use case for Mixpanel's Funnels

Peter is an Acquisition Manager for Fashion Inc. and he wants to know how users are moving through the registration flow he has designed. 

In Funnels, Peter creates a report with all the events in his registration flow and selects to see conversions beginning in the month of March. Funnels.png

Based on the data, Funnels returns a report showing less than 1% of his users successfully completed his registration flow. More importantly, a majority of users were dropping off after the third step in the process. 

After interpreting this report, Peter can find if there is a common pattern from users that did not continue on the third step or change his registration flow to increase his sign up conversions.

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