The Conversion Details section of the Funnels query builder allows you to edit your conversion count, conversion window, and hold a property constant.
Unique Users vs. Total Conversions
Funnels are based on unique users by default, which is determined by the number of unique distinct_ids, not the number of user profiles. To view the total number of conversions, click on uniques and select totals from the drop-down list.
Only calculate a single entry per user (determined by distinct_id). Only the first time the first event is performed by the user in the date range is counted in the funnel. Customers are only counted through the funnel once over the selected time span of the funnel, even if they complete the funnel multiple times.
Count multiple entries per user, meaning that every time a single user enters the funnel they are counted, regardless of whether they performed the first event before in the date range. Users are counted in Totals each time they enter the funnel after:
- The conversion window runs out,
- They complete the funnel,
- Or they are excluded by an exclusion step.
The date range you select in the funnel view is the date range your customer has to complete the first step of the funnel. After that, by default, all customers have 30 days to complete a funnel from the date they send the first event. However, the conversion window is adjustable when you edit your funnel steps:
The maximum amount of time you can choose for the conversion window is 12 months.
Keep in mind that the conversion window starts on the first instance of the first event, and will not be updated by later versions of the same event. For example:
Let’s say you have a Funnel with steps A → B → C and a conversion window of one hour. If the user does step A at 1pm and then step A again at 1:30pm, before doing step B at 1:45pm and step C at 2:15pm, they would not be counted as completing the funnel as 1pm to 2:15pm is greater than one hour. The conversion window starts with the first instance of Step A and is not be reset by the later instances of Step A. Steps B and C need to be completed within the conversion window from the first instance of A to be counted as conversion in the Funnel.
Hold Property Constant
You can hold the value of one or more event properties constant through all steps of a funnel, ensuring that all users within the funnel have the specified property value(s).
For example, if you are an e-commerce site and you want to make sure that the user navigates between screens with the same product in their cart, you could set the “item in cart” property as a constant. This will track the property across all steps in the funnel.
The way this is calculated depends on whether you have selected "Uniques" or "Totals" from the conversion selector.
- Uniques: When you select "Uniques" and hold a property constant, Mixpanel counts the users only once when they enter the funnel for the first property they select.
- Totals: When you select "Totals" and hold a property constant, Mixpanel counts every time the user enters the funnel with that property.
To add a property constant to your funnel, select the + Property button at the bottom of the funnel builder.
You are then able to select an event property to count users by. You are only able to select event properties that apply to all of the events in your funnel. You can select multiple properties.