Mixpanel Implementation (Course)

A proper implementation is an essential first step towards maximizing the value that you get out of Mixpanel. This course offers an in-depth walkthrough of an entire Mixpanel implementation and covers best practices along the way.

Total Duration: 3 hours

Introduction

Topics:

  • Course expectations
  • Lesson topics

Implementation Overview

Topics:

  • What is implementation?
  • Different phases of implementation
  • Who should be involved in the process?

Music Finder

Topics:

  • Introduction to a fake web app that will be used throughout the course

Understanding the Mixpanel Data Model

Topics:

  • Events and profiles
  • Properties
  • Supported data types
  • Typecasting

Planning Your Implementation

Topics:

  • Implementation planning strategy
  • Super properties, default properties, and special properties
  • Implementation planning best practices and warnings

Adding Tracking Code

Topics:

  • Creating Mixpanel projects
  • Installing a Mixpanel integration library
  • Tracking events and creating profiles
  • Setting up identity management
  • Registering super properties

Quality Assurance

Topics:

  • Quality assurance tools: Live View and Explore 
  • Quality assurance tests
  • Switching from a development project to a production project

Conclusion

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