Mixpanel’s Funnels allows you to examine how end-users perform events in a series. This article explains Funnels report basics. Learn about how to build a Funnels report in this article. Learn about how to interpret a Funnels report in this article.
Funnels calculate and display the amount of users that convert from one event to another. This allows you to identify where your users drop off, what segments convert the most, and other important facets of the user journey.
Your customers must complete the steps you designate in your funnel in loose order. Loose order means that a customer can engage in other actions in between funnel steps, as long as they complete all the funnel steps in order. Let's start with an example where the funnel has steps: A, B, C, D, E and go through a few cases:
- The customer does steps A -> B -> C -> D -> E in exact order. Mixpanel counts this as a conversion.
- The customer does steps A -> B -> F -> C -> D -> E. Mixpanel counts this as a conversion. This is an example of loose ordering.
- The customer does steps A -> B -> C -> E. Mixpanel will not count this as a full conversion, and the customer will not appear in the funnel after step C. The customer's completion of step E is excluded from the funnel because step D did not occur.