Event & Property Limitations in Reports

While all reports in Mixpanel utilize your event data and properties to deliver insight into your business, not all reports can use all event types or properties.

Reports use events and properties to target users, segment data, and filter data. This guide will clarify which reports can use which event types and properties.

Analysis

Insights: All event types and properties are available in Insights to breakdown and filter data.

Funnels: Funnels can be calculated by unique or total events. All event types and properties are available to breakdown and filter data.

Retention: Retention only counts total users, not unique. However, all event types and properties are available to filter data.

Signal: Signal uses only event properties, not user profile properties. However, all event types are available to filter data.

Users

All event types and properties are available in Explore and Cohorts to filter users.

Messages

All event types and properties are available to target users for Journeys, Email messages, SMS messages, Push notifications, and In-App messages.

 

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