Event & Property Limitations in Reports

While all reports in Mixpanel utilize your event data and properties to deliver insight into your business, not all reports can use all event types or properties.

Reports use events and properties to target users, segment data, and filter data. This guide will clarify which reports can use which event types and properties.

Analysis

Insights: All event types and properties are available in Insights to segment and filter data.

Segmentation: All event types and properties are available in Segmentation to segment data.

Formulas: All event types and properties are available in Formulas to filter data.

Funnels: Funnels uses only unique events, not total, meaning that only events from unique users are counted. However, all event types and properties are available to segment and filter data.

Retention: Retention only counts total users, not unique. However, all event types and properties are available to filter data.

Signal: Signal uses only event properties, not people properties. However, all event types are available to filter data.

Users

Explore: All event types and properties are available in Explore to filter users.

Cohorts: All event types and properties are available in Cohorts to filter users.

Predict: Predict can only use events to filter users, not event properties or people properties.

Take Action

Campaign: All event types and properties are available to target users for Campaigns.

Email Messages: All event types and properties are available to target users for email messages.

SMS Messages: All event types and properties are available to target users for SMS messages.

Push Notifications: All event types and properties are available to target users for push notifications.

In-app Messages: In-app messages can only utilize people properties to target users, not events or event properties.

Is this article helpful?
3 out of 8 found this helpful

Comments

0 comments

Please sign in to leave a comment.