Automatic Insights

Mixpanel machine learning algorithms surface insights and detect anomalies in project data. These automatic insights can be found in the Notifications menu of a project, and will provide links to more details about the surfaced information.

Anomaly Detection, Explains, and Automatic Segmentation are all Mixpanel Machine Learning models that aid in uncovering data that requires attention but may have otherwise been missed.

Automatic insights that are surfaced in notifications will be deleted after 30 days. Reports will leave your notifications if they are marked as "Not Useful" or the "x" is clicked.

Anomaly Detection

Anomaly Detection uncovers data irregularities and will present them in the Notifications center. Clicking on an anomaly will direct you to the specific location of the report where the anomaly was detected. Additionally, Mixpanel Explains will provide an explanation to the anomaly, helping diagnose and address discrepancies.

Detected anomalies will appear in reports as yellow dots.


Anomaly detections are available in the following reports:

  • Insights
  • Funnels
  • Retention

Mixpanel Explains

Mixpanel Explains are machine learning generated explanations for detected anomalies. Explains are coupled with Anomaly Detection, and will be presented with detected anomalies from the notifications center.

As Explanations are tied to anomaly detections, they are available in the reports that contain anomaly detections, including:

  • Insights
  • Funnels
  • Retention

Automatic Segmentation

Mixpanel Automatic Segmentation automatically segments each funnel and retention report that is saved or on part of a dashboard by a variety of properties. The machine learning model then analyzes the findings and surfaces insights that deviate from the normal trends.

Automatic Segmentations will appear in reports as green dots.



Global and In-Report Alerts

Anomaly Detection and Automatic Segmentation alerts are delivered globally or in the Mixpanel report containing the data that triggered the alert. Whether or not an alert is global or in-report is determined by a set of qualifying conditions.

Global Alerts

Global alerts in Mixpanel are delivered and readily available in the Mixpanel notifications menu.

Global alerts are available by clicking the Notifications bell located at the top right corner of the Mixpanel user interface.


In-Report Alerts

In-report alerts are only available in Funnels and Retention.

In-report alerts are only available in the reports where the anomaly or interesting segment is detected.  In-report anomaly alerts will appear as a notification bell in the upper right corner of the report, next to the “Delete Report” icon.

If there are no alerts, then the notification bell will not appear.


New alerts will appear as a yellow notification bell.


Alerts that have already been viewed will still be present in-report. The notification bell will be grey to signify there are no new alerts.


Clicking on an alert from within the in-report notifications menu will take you to the detected alert detail. Detected anomalies will appear as yellow dots in reports and alerted segments will appear as green dots in reports.  

Qualifying Conditions

Anomaly Detection and Automatic Segmentation models will not run on any unsaved report. The models will run on saved reports added to any private dashboard or saved to any team-wide dashboards.

While in-report notifications are available to all project members, global reports will be available to individuals who save reports to private dashboards, or for reports that have been viewed twice by the user in the previous 30 days. 


Unsaved report

Saved report (but not added to any dashboard)

Saved report added to a private dashboard

Saved report added to a team-wide dashboard

Do the Automatic Insights models run?





Alert Recipient



Creator of the report 

All users that have access to the project.

Is alert received in the global bell or the in-report bell?




If a user viewed the report twice in the previous 30 days, then both. Otherwise it will just be in-report. 

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