Automatic Insights

Mixpanel plans to retire Automatic Insights on April 30th.  Click here to view answers to common questions about the retirement.

Mixpanel machine learning algorithms surface insights and detect anomalies in project data. These automatic insights can be found in the Notifications menu of a project, and will provide links to more details about the surfaced information.

Anomaly Detection, Explains, and Automatic Segmentation are all Mixpanel Machine Learning models that aid in uncovering data that requires attention but may have otherwise been missed.

Automatic insights that are surfaced in notifications will be deleted after 30 days. Reports will leave your notifications if they are marked as "Not Useful" or the "x" is clicked.

Anomaly Detection

Anomaly Detection uncovers data irregularities and will present them in the Notifications center.

Clicking on an anomaly will direct you to the specific location of the report where the anomaly was detected.

Additionally, Mixpanel Explains will provide an explanation to the anomaly, helping diagnose and address discrepancies.

Detected anomalies will appear in reports as yellow dots.


Anomaly detections are available in the following reports:

Mixpanel Explains

Mixpanel Explains are machine learning generated explanations for detected anomalies. Explains are coupled with Anomaly Detection, and will be presented with detected anomalies from the notifications center.

As Explanations are tied to anomaly detections, they are available in the reports that contain anomaly detections, including:

  • Insights
  • Funnels
  • Retention

Automatic Segmentation

Mixpanel Automatic Segmentation automatically segments each funnel and retention report that is saved or on part of a dashboard by a variety of properties. The machine learning model then analyzes the findings and surfaces insights that deviate from the normal trends.

Automatic Segmentations will appear in reports as green dots.



Global and In-Report Alerts

Anomaly Detection and Automatic Segmentation alerts are delivered globally or in the Mixpanel report containing the data that triggered the alert. Whether or not an alert is global or in-report is determined by a set of qualifying conditions.

Global Alerts

Global alerts in Mixpanel are delivered and readily available in the Mixpanel notifications menu.

Global alerts are available by clicking the Notifications bell located at the top right corner of the Mixpanel user interface.


In-Report Alerts

In-report alerts are available in Funnels, Retention and Insights.

If there are no alerts, then there will be a grey "Enable alerts" icon.


If the report is subscribed to new alerts, then the "Enable alerts" icon changes to a "View alerts" icon.


Alerts that have already been viewed will still be present in-report. The "View alerts" icon will be grey to signify there are no new alerts.

Clicking on the "View alerts" icon takes you to the "Report alerts" menu.  

Subscribing to Alerts

You can subscribe to report alerts to enable automatic insights for that report. The automatic insights models will run on any report that you are subscribed to. Detected anomalies and interesting segments will be presented in the notifications menu.

To subscribe to an alert:

  1. Go to the report that you want to automatic insights models to run on.
  2. Save the report if it has not already been done. 
  3. Click the Enable alerts icon.Enable_Alerts.png
  4. Click the toggle.Toggle_Off.png
  5. Automatic insights will now run on the report.  Toggle_On.png

Unsubscribing from Alerts

Unsubscribe from alerts to stop receiving alerts generated from a report.

From the Report

To unsubscribe from an alert from the report itself:

  1. Go to the report.
  2. Click View alerts.View_Alerts.png
  3. Click the toggle.Toggle_On.png
  4. You will no longer receive alerts from the report.Toggle_Off.png

From the Alerts Menu

To unsubscribe from an alert from the alert management window:

  1. Go to Personal Settings.
  2. Click Alerts.Screen_Shot_2019-11-14_at_2.35.20_PM.png
  3. Hover over the report that you no longer want to receive alerts on.
  4. Click the Unsubscribe button that appears.Screen_Shot_2019-11-14_at_3.04.42_PM.png
  5. You will no longer receive alerts from this report.


Did this answer your question?



Please sign in to leave a comment.