Take Action

Take action and connect with users through the use of Mixpanel Messages. Messages can be built to deliver across platforms, scheduled to deliver at the right time, and can be sent the perfect number of times needed to re-engage users. Mixpanel provides tools to interact with users, ensuring a continued connection between a product and its consumers.

Start Your Mixpanel Journey

This article is part 5 of 5 of Mixpanel's ‘Start Your Journey’. Click the link to view the previous article covering Mixpanel's people management reports.



Mixpanel supports the following message types: email, SMS, push, in-apps, and webhooks. Each of these messages has different qualifications required in order to send (for example, sending an email requires a user’s email address).

Create a Message

1. Mixpanel Messages can be accessed in the "Take Action" dropdown. Select "Messages" from the dropdown.


2. Click "Create Message".


3. Build your email by filling in the fields.


It is possible to use people properties in the email fields.

Content that is wrapped in {{ }} will be replaced by the value of the property.

Hey {{ ${User name} }},

Here the "User name" property is used. In this case, we additionally wrap the property name in ${}  to escape spaces.

4. Once you've targeted your users, you just have to schedule the email. There are two options for scheduling emails:

  • ASAP messages: These messages go out to individual users as soon as they match the targeting criteria for the first time. It's common for users to go from "not matching" to "matching" – many messages include a time-based requirement such as "last login was greater than two weeks ago", or one based off of other profile properties that may change (Mixpanel will only send the message to a user one time).
  • Scheduled messages: These messages can be set to go out at a specified time, day of week, or interval. For example, you could set your message to go out at 9am PST every Wednesday. When the message runs, it finds all the users who match the criteria you have defined (and who have never received this message) and sends it to them.


Mixpanel Campaign sends a series of messages using event-based targeting and controls such as rate limiting and control groups. Campaigns are fully customizable and will help attract users, ultimately driving user retention and re-engagement.

Campaign analytics shows the overall performance of all messages in a Campaign by comparing individual message performance against that of a control group.

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