Mixpanel People includes several reports that analyze a user base. Use Mixpanel’s Explore report to filter users and gain a deeper understanding of how they interact with a website or application. Further filter users into groups called cohorts and import that group into other reports. Lastly, Predict can hypothesize the likelihood of a user action based on previous events triggered by that user.
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Mixpanel’s Explore report aggregates and organizes a collection of People profiles. This facilitates a granular view into the behavior of individual users, groups of users, and build cohorts of users. Explore can be used to:
- Count users based on behavior.
- Explore their unique history.
- Update People profiles.
- Build a message for a targeted demographic.
A cohort is a group of users who share a certain set of properties or have performed a particular combination or frequency of events. Once a cohort is created in your project, you can use it group and filter data in other Mixpanel reports.
Predict uses machine learning to hypothesize the likelihood of user conversion. Grades are given to users based on previous behavior, where an ‘A’ grade are users very likely to convert and ‘D’ are users unlikely to convert.
Select an event and Predict will tell you how likely it is that users will complete it.
Total Users vs. Unique Users
It is important to consider how to aggregate and sum user actions. Mixpanel reports values according to events, but it is important to distinguish the total number of events versus the total number of users that perform an event.
A total count is the total amount of times an event is fired. For example, if one person fires an event 50 times, that will count as 50 when looking at Total.
When looking at unique values, Mixpanel counts how many distinct_ids have fired that event. In other words, this counts the amount of users that perform an event.
It is possible to select count type in Insights and Segmentation reports. Funnels and retention count uniques.
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