Export or Delete End User Data

Mixpanel supports account holders’ ability to request the deletion or export of end user data. Requests can be submitted through either a form found in a Mixpanel project or through a personal data export and deletion API that is available here. Only the project owner can access / submit GDPR requests.

These tools can be used to exercise Right to Access, Right to Portability, and Right to be Forgotten for end users or “data subjects” as part of the General Data Protection Regulation (GDPR). Learn more about GDPR here.

View this article in the Help Center to view how to delete account usage data. 

Requests to export or delete end user data can take multiple weeks to process. 

Gather the Project Information and Distinct_ids

Mixpanel exports or deletes end user data according to the user's distinct_id. To export or delete end user data, first select a project that you own and collect the distinct_id of the user(s). This Help Center article contains more information about locating the distinct_ids for users in projects.

Like all data in Mixpanel, the distinct_id can be custom specified in a tracking implementation. As this is the case, it is necessary to ensure that any provided distinct_id is accurate and stored in a project. Any incorrect identifiers submitted as part of export or deletion requests will result in inability to process the request.

It is possible to submit a request from Mixpanel once the distinct_ids of end users requesting exports or deletions are gathered.

It is possible to submit either the end user’s alias or their distinct_id as part of a deletion request. All data associated with a submitted alias will be deleted. In addition, all data associated with the distinct_id(s) that the alias maps to will be deleted.

Submit Requests via API

Mixpanel accepts requests to export or delete personal data via API. Refer to the documentation on Managing Personal Data for information regarding access to the APIs and submitting personal information export or deletion requests.

Individual User Requests

The form to submit a request for deletion or export of a single user can be accessed from the Privacy page found in the Account menu.

Export

1. To request the export of end-user data, select Request user export.

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2. On the resulting window, select the desired project.

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3. Select Export data for a single user. Enter the distinct_id of the user. Click Submit Request.

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Deletion

1. To request the deletion of end-user data, select Request user deletion.

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2. On the resulting window, select the desired project.

3. Select Delete data for a single user for deletion requests for a single user. Enter the distinct_id of the user. Click Submit Request.

Multiple User Requests

The form to submit a request for deletion or export of a multiple users can be accessed from the Privacy page found in the Account menu.

A CSV file containing a list of distinct_ids is required to request an export or deletion of multiple users. Distinct_ids should be a single comma-separated list. Do not include column headers.

Export

1. To request the export of end-user data, select Request user export.

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 2. Select the desired project.

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3. Select Export data for multiple users to export data for multiple users. Upload CSV file containing list of distinct_ids. Click Submit Request.

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Deletion

1. To request the deletion of end-user data, select Request user deletion.

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2. On the resulting window, select the desired project.

3. Select Export data for multiple users to export data for multiple users. Upload CSV file containing list of distinct_ids. Click Submit Request.

For Deletion Requests: Select Information to Delete

When requesting to delete data, it is possible to delete all data related to a user, or input specific properties to delete.

Deleting "all data" will permanently erase all events and event properties, people properties, aliases, and any temporary internal stores associated with the submitted distinct_ids.

Deleting specific event or people properties will erase only the particular event or people properties listed (other data associated with those properties, including internal stores, will remain in Mixpanel) associated with the submitted distinct_ids. Before submitting the request, ensure that the properties to delete do exist in the project.

Opt Out Users

Deleting data from Mixpanel will remove it permanently, but it will not prevent the data from being collected moving forward. If you wish to prevent personal data from being sent to Mixpanel, this logic must be built into a tracking implementation. See here for more information about opting users out of tracking.

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