Cohorts Overview

Use Mixpanel Cohorts to define groups of users who share a set of properties or have performed a particular group of events. When you create a cohort, you can use it to group and filter data  in the Analysis reports. You can also use cohorts to target groups of users in Messages.

 

Use Cohorts in Reports

You can create a new cohort in the Cohorts tab of the Users menu. You can also create cohorts directly from a Retention report or a Funnels report. After you create a cohort, you can use it to analyze your user data in the core Analysis reports (except Live View and Formulas).

Visualize Cohorts Over Time

Select a cohort from the Insights drop down menu to see how the number of users in the cohort has changed over time.

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When you visualize a cohort over time, you can breakdown by another cohort, compare to an event, or compare to another cohort.

Note on cohorts whose filters contain user profile properties:

Because user profile properties only store the most recent value, cohorts involving user profile properties will use the current value for those properties (even if the value changed over time).

For example, suppose the cohort's filter criteria is: users where user[“City”] == “SF” and “Did Event: Order Ride 3 times in Last 7 days”.

Mixpanel computes the above over the last 30 days and then groups the set of users who have property user[“City”] == “SF” as of right now and intersect that with the daily cohort of users who did Order Ride 3 times in the last 7 days.

Cohorts Characteristics

Cohorts have several characteristics that affect results in Mixpanel reports. While Cohorts are intuitive, the following traits are important to realize when interpreting results.

Cohorts are Dynamic

Users qualify for a cohort based on the specified conditions. This doesn’t ensure that that user will always be in the cohort.

For example, assume the condition of the cohort is performing a “Song Play” event in the last 30 days. If a user plays a song once in thirty days, they will enter the cohort. If that user doesn’t listen to another song at the 30 day mark, however, then they will exit the cohort as they no longer meet the qualifying condition of having performed a “Song Play” event in the last 30 days.

Cohorts are Always Current at the Time you Run a Report

When you run a report that involves a cohort, Mixpanel returns the group of users that meet the criteria for that cohort at the moment.

This is important to consider when running a report with a “From Date” and “To Date” selected. The analyzed cohort will not be the cohort during the “From Date” and  “To Date” time period. The analyzed cohort will be users currently in the cohort.

Export Cohorts

Click Export in the inline action menu to export a cohort list as a CSV file.

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The CSV file will be sent to the email connected to your Mixpanel account. You will be required to enter your Project API Secret to get access to the CSV file containing the list.

Note:

  • The export will only show the people properties of users in the cohort that are viewable in the currently displayed table at the time of export. You don't get ALL of a user's people properties.
  • Users who exist in the cohort that don't have a user profile will appear in the CSV as a distinct_id only.

Delete Cohorts

Click on the trash icon or click Delete in the inline action menu to delete a cohort.

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If you create cohorts based off of other cohorts, you will not be able to delete the original cohort the new cohort is dependent on.

For example, you can create a new cohort A which combines cohorts B and C, but you will not be able to delete cohorts B or C, until you delete cohort A.

Likewise, if a cohort is used to target a message, you will not be able to delete that cohort without deleting the message.

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