How do I create Campaigns?

Creating Campaigns is simple! Build a message as usual from the dropdown in the upper right-hand corner of the Messages tabs. After you choose the scheduling criteria, you will be prompted to select Campaign or Messages.

Only messages added to Campaigns will be subject to controls such as rate limiting. By default, all new or moved messages will get added at the bottom of your Campaigns list, with the lowest priority. You can then reprioritize the messages in Campaigns and toggle sending on or off.


Note: You cannot create In-App notifications as a part of Campaigns. Only Email, Push, SMS and Webhooks are supported.

Messages can be moved between the Campaigns and the regular Messages tab, and it is important to note that moving a message does not duplicate it. Additionally, when a message is moved, the sending status will automatically be turned off.

  • For regular Messages, you will have to manually turn sending back on.
  • For Campaigns, the message will be moved to the lowest priority space. You should review the prioritization of your messages and, once satisfied with their order, you will then have to manually turn sending back on for the moved message.

To move a message between the Campaign and regular Messages tabs, select the Move to Messages or Move to Campaigns icon next to Message Analytics in the Messages tab.


After you have created or moved your messages to Campaigns, the next step is to set their priority. Message prioritization lets you determine the priority in which the messages will be sent to your users. Priority is used to decide which message to send when a user may qualify for multiple messages at the same time.

Note: This means it is possible for a user to receive messages in a different order than the messages are prioritized if the user qualifies for a lower priority message before qualifying for a higher priority message, based on each of the messages targeting criteria.

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