What is a Campaign?

Campaigns allow you to create a series of messages with the rich event-based targeting available in Messages today, while also providing overall controls like rate limiting and control groups to help improve the end user experience and measure the impact of your messages strategy. Like all of Mixpanel, your Campaigns are 100% customizable to your app or website. Campaigns will help drive customers through your funnel as you tell your product story to drive user retention and re-engagement.

Campaigns also allow you to see the overarching performance of all the messages in your Campaign series, offering you the ability to analyze how your messages perform against a control group.

Read more about how to get started with Campaigns.

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