Campaign allows you to create a series of messages with the rich event-based targeting available in Messages today, while also providing overall controls like rate limiting and control groups to help improve the end user experience and measure the impact of your messages strategy. Like all of Mixpanel, your Campaigns are 100% customizable to your app or website. Campaigns will help drive customers through your funnel as you tell your product story to drive user retention and re-engagement.
Campaigns also allow you to see the overarching performance of all the messages in your Campaign series, offering you the ability to analyze how your messages perform against a control group.
Create A Campaign
Campaigns are a part of Mixpanel People. The process is much like building a Message, with a couple of small differences.
Note: You cannot create In-App notifications as a part of Campaigns. Only Email, Push, SMS and Webhooks are supported.
To build a Campaign:
1- Select 'Campaign' from the 'Take Action' dropdown located at the top of a Mixpanel project.
2- Select 'Create message' and pick the type of message to send.
3- Compose the message. This process is the same for building any Mixpanel message.
4- Specify the target criteria.
5- Specify the delivery settings.
Only messages added to Campaigns will be subject to controls such as rate limiting.
By default, all new or moved messages will get added at the bottom of your Campaigns list, with the lowest priority. You can then reprioritize the messages in Campaigns and toggle sending on or off.
Messages can be moved between the Campaigns and the regular Messages tab, and it is important to note that moving a message does not duplicate it. Additionally, when a message is moved, the sending status will automatically be turned off.
- For regular Messages, you will have to manually turn sending back on.
- For Campaigns, the message will be moved to the lowest priority space. You should review the prioritization of your messages and, once satisfied with their order, you will then have to manually turn sending back on for the moved message.
To move a message between the Campaign and regular Messages tabs, select the Move to Messages or Move to Campaigns icon next to Message Analytics in the Messages tab.
After you have created or moved your messages to Campaigns, the next step is to set their priority. Message prioritization lets you determine the priority in which the messages will be sent to your users. Priority is used to decide which message to send when a user may qualify for multiple messages at the same time.
Note: This means it is possible for a user to receive messages in a different order than the messages are prioritized if the user qualifies for a lower priority message before qualifying for a higher priority message, based on each of the messages targeting criteria.