Message Analytics and Activity History

The Messaging and Mobile A/B testing features are not available for purchase and will be deprecated from the product on January 1st, 2022. Read more information on the Mixpanel blog.

Select the three dots beside each message to view analytics, recipients, activity history, or duplicate or delete the message.


The orange corner flag marks messages in a Campaign or Message table row that may require action (eg. No target criteria selected and saved, message or campaign is unread and paused). In Messages, turning sending on will clear the flag, and in Campaigns, turning sending on or prioritizing will clear the flags.



Select Analyze under the three dots menu next to each message you create to see metrics about that message and help determine its effectiveness and reach.

Analytics gives you the option to build a two-step funnel (“Conversion from users sent a message”) to determine if users who received that message went on to complete a certain key Event. In addition, you will also see the following analytics at a glance:


Message Sent and Message Opened

SENT shows the number of times your message (and any variants, if applicable) was sent either daily, weekly, or monthly.

OPENED shows the percentage of users who opened the messages (and any variants, if applicable). These open rates are based on the dates that the messages were sent, not on the date of open. In order to be included in the opened percentage, the user has to have opened the message within 30 days of it being sent:


So for example, let’s say you sent a message on August 1 to 100 users, and 50 users opened it right away. You’d see 50 percent on August 1. On August 2, an additional 25 users opened the message, so you’d then see the percentage for August 1 rise to 75 percent. The percentage shown on August 1 will then continue to rise as users continue to open the message until August 31 (30 days later).

If you instead want to see open rates based on the date of open, you can do this in Insights. Choose the Message Opened Event, and segment by Campaign.

Email Message Bounced and Message Unsubscribed

BOUNCED shows the percentage of messages sent that bounced.

UNSUBSCRIBED shows the percentage of users who clicked the Mixpanel unsubscribe link from this message.

Conversion Funnel

Conversion funnels help you see whether your messages resulted in meaningful user actions, and if you included variants, which variants drove the most conversions. The conversion funnels in message analytics are based on the number of users who were sent (not necessarily who opened) a particular message.

The funnel looks at users who took the action selected within 30 days of being sent your message. In other words, users have 30 days from when you send a message to complete the action you select to be included in the funnel.

The following image shows a funnel where users completed the Message Sent, App Open and Subscription Complete events, and a summary of the statistical significance for each message variant. 


Advanced Message Analytics

Mixpanel’s Message analytics are designed to provide an at-a-glance view of how your campaigns are performing. To dig further into user behavior based on messages, you can always use Insights, Retention, or Funnels. Learn more about what kind of data Mixpanel captures for messages.

Activity History

Select Activity history under the three dots menu to view a log of any changes that have been made to that message by any users within your project. Click the > beside each line of the activity history to view more details.



Activity History Unavailable Before 7/01/2019

As Mixpanel only began tracking activity history on July 1st 2019, you will not be able to view history before that date.

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