Track Video Views

There are several helpful patterns for tracking a video.

Video Progress

While tracking video views it is recommended to send progress events at key portions of the. This will help you understand how much of a video someone has watched. Think of these events as checkpoints.

For example, you can have a Video Start event followed by many Video Playing events. In each of the Video Playing, you should include the current video time and total video time as a property. You can get a percentage viewed by leveraging a custom property.

 

Video Actions

If you want a more general idea of how your users are interacting with a video, track an Event for each video state change whether that’s the user selecting to start the video, pause the video, or finish the video. 

 

mixpanel.track(Video Play Started, {
Video title:Title,
Video completed: true,
Video length in seconds:200
});

mixpanel.track(Video Paused,{
Video title:Title,
Video completed: false,
Video time of pause:112
});

 

Let our SDK time the event

If you are using our JavaScript SDK we have a built-in method that will manage simple time calculation. The time_event() function allows you to start a timer for a given event name. When that event is eventually tracked, the library will include a $duration property to the event. The value of the $duration property is the number of seconds between the time_event() and track() call.

 

// Example time 5:00:00
mixpanel.time_event('Completed Video')

// User eventually watches the video
play_video();

// Example time 5:01:20
mixpanel.track('Completed Video')

// Resulting Event:
// {
// event: "Completed Video",
// properties: {
// $duration: 80,
// },
// }

 

Note that each call to time_event for the same event name restarts the start timer

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