Build a Query in Signal

Signal measures and evaluates the association between a correlation event and a goal event and quantifies the correlation between the two. This article describes how to build a query in Signal.

View this article to learn more about Signal. 

Accessing Signal

To access Signal, first click on “Analysis”, then click on Signal in the right part of a Mixpanel project

SignalLocation.png
By default, Mixpanel will build a query to show how your top 50 (defined by event volume) events correlate with 2nd week retention in the last quarter for new users. This translates to, “How do my top events correlate with two week retention in the last quarter for new users?"

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Build a New Query

To build a new query with Signal, enter the Signal report in the desired Mixpanel project.

1. Determine and specify the Target Users. “Any user” is the default.

Signal_Users.png2. Select the events and properties performed by the target user by clicking the '+' sign.

Signal_Users_Events.png

3. Determine and select the Goal Event and its properties. The Goal Event can be a specific event with a frequency (users did Goal Event at least x number of times or exactly the number of times) or one of the retention events that Mixpanel provides. The retention events are

  • 2nd week retention: Users doing a specific action or set of actions in your project and then returning to do anything within 2 weeks.
  • 3rd week retention: Users doing a specific action or set of actions in your project and then returning to do anything within 3 weeks.
  • 4th week retention: Users doing a specific action or set of actions in your project and then returning to do anything within 4 weeks.
  • 2nd month retention: Users doing a specific action or set of actions in your project and then returning to do anything within 2 months.

GoalEvent.png

4. Determine and select the Correlation Event and its properties.

CorrelationEvent.png

5. Select the time frame (minimum 60 days) for the query and the users who are to be evaluated. It’s important to select a long enough time frame that allows users to complete both the Correlation Event(s) and the Goal Event.

TimeFrame.png

6. Click Correlate.

Difference Between New Users and Any Users

“New Users” are users who have completed their first event in the selected time frame. “Any Users” will look at any users in your Mixpanel project who have completed the event in the selected time frame.

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