Visualization Tools

In addition to the stacked bar chart and stacked line chart, Insights has regular bar charts, line charts and a table view. You can resize the columns in the bar chart in order to see more or remove detail.

You can switch between Absolute and Relative totals by selecting three vertical dots in the top right of the chart and selecting the % or # icon.


The Absolute view (#) will show you, in numbers, your totals for different event counts. Relative view (%) will display these counts as a percentage of the whole.


When you are viewing a bar chart, you have four different sorting options: A-Z Ascending, Z-A Descending, Value Ascending, or Value Descending. To switch sorting views, select the Events icon in the upper left hand of the report and select which view you would like to see.


Time Period Comparisons

Compare the data in your Insights graph to data from the previous day, week, month, etc. in order to track trends and growth in your product’s use. Compare traffic from a specific campaign period or event from one year to the next, or compare the success of that campaign to your normal traffic.

Click on the Compare to past button at the top of your Insights graph and select the time period you wish to compare to. You can also select a custom date range.


The past data will appear as a striped bar, a dotted line, or an additional table column.


As you can see from this graph, there was significantly more activity in the top events for this company in the previous week than there was this week. This information can be used to diagnose the effects of major changes to the product. In this case, perhaps a change to the product made it less usable for customers, making the overall activity drop. Hover over a line on the graph to see details.

Screen_Shot_2018-07-18_at_3.49.31_PM.pngThis makes it easy to see the actual difference in numbers between two time periods, including the percentage difference. This percentage difference is not available in tables.


Insights will automatically group your high-cardinality segments into ranges.

Drill Down into a Report

Drill down into the chart by highlighting the time period you would like to analyze. If you would like to reset the report to the original time frame, select the Reset Zoom icon that appears in the upper right-hand corner of the chart.


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