Default Lexicon Event Descriptions

Lexicon enables you to add descriptions to Events, empowering everyone to understand and use the right data to find quick insights. Event Descriptions help your entire team understand what your data means, so everyone stays on the same page. Below are the built-in definitions for events created by Mixpanel.

Common Mobile Events

How to enable common mobile event tracking

  • First App Open: Triggered the first time the app is opened (once per user per device). Supports Swift, Obj-C, Android apps.

  • App Open from Push: Triggered when a user opens the mobile app from a push notification. Includes a "Campaign ID" property.

  • App Session: Triggered when users spend more than N seconds (default: 10 seconds) in the app. Includes "Session Length" property, measured in seconds.

  • App Updated: Triggered when a user opens the app after updating (per device). Uses the default "App Version" property to figure out if an update occurred. "Version Updated" property contains current app version value.

  • App Crash: Triggered when an exception occurs or signal indicating the app has crashed is received. Includes a "Reason" property for more detail. Not yet supported in the Swift SDK.

  • In App Purchase: Triggered when an in-app purchase request is sent (iOS only). Includes the properties "Product Name", "Product Quantity", and "Product Price".

Notification Events

  • Notification Sent: Triggered every time any Mixpanel notification (Email, SMS, Push, Webhook, or In-app) is delivered. Properties include Campaign ID, Message ID and Message Type/Subtype.

  • Notification Opened: Triggered every time a user opens a Mixpanel email notification or clicks on a button in an in-app notification. Does not trigger for SMS, Push, or Webhook notifications. Includes "Campaign ID" and "Type" properties.

  • Push Received When App Open: Triggered if a user is in the app when a push notification is displayed. Includes a "Campaign ID" property.

  • Notification Bounced: Triggered when we fail an attempt to send an email notification to a user. This can happen for a variety of reasons (invalid email, email too large, server down, etc).

  • Notification Marked Spam: Triggered each time a Mixpanel email notification is marked as spam by a user. Includes a "Campaign ID" property.

  • Notification Unsubscribed: Triggered when a user chooses to unsubscribe from Mixpanel email notifications. Includes a "Campaign ID" property.

Other Events

  • Top Events: Displays the 12 most frequently tracked events from the last 30 days.

  • Page view: Triggered when a desktop or mobile web page is loaded (JavaScript SDK only). Filter by "Current URL" default property for more insight.

  • Show Survey: Triggered each time a user is delivered a Mixpanel survey. Includes "Survey Shown" and "Survey ID" properties.

  • Experiment Started: Triggered for each mobile app A/B experiment that a user is exposed to (both visual experiments and Tweaks). Includes an "Experiment ID" property. Not used for notifications experiments.

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