In all three Retention reports (Recurring, First time, and Addiction) you have the option to select “Anything” from the Events dropdown:
All of your Events, including any that have been hidden.
Message Opened Events, generated automatically by Mixpanel when users open certain types of messages.
Experiment Started Events, generated automatically by Mixpanel with the A/B test feature.
It does not include:
- Message Sent Events or Message Bounced Events, which are also generated automatically for some message types.