There are two approaches that to effectively create optional steps in your Funnels report:
1. Custom Events
You can combine events to create a custom event. This allows you to create Funnels where a single step can be triggered by one even OR another.
Plan Type Limits
- Free: Only 1 Custom Event
- Startup: Up to 15 Custom Events
- Enterprise: Unlimited Custom Events
See our Pricing Page for more details.
2. Multiple Funnels
Create multiple Funnels representing different possible user paths and compare the conversion rates between them to see which steps produce the highest conversion. For example, if your funnel is A-B-C-D and A, D are mandatory but B, C aren't, your first funnel would simply be the conversion from A to D. Then your other funnels could be A-B-D, A-C-D, A-B-C-D, etc.
Keep In Mind
Funnels follows loose ordering principles. This means your users can still engage in other actions between the steps you've defined