You’re almost there! Mixpanel doesn’t track Events by default, so choose at least one Event you want to track, and add a line of code to start sending that data to Mixpanel. For example, if you want to track a simple page load Event, you could add the following in the <body> of your site:
Why can’t I just add the snippet and be finished?
The power of Mixpanel is that it is a completely customizable, event-driven analytics platform. So instead of tracking a standard set of default metrics that are of limited use to most businesses, Mixpanel allows you to choose exactly what you track to ensure that the data you’re collecting is specific and pertinent to your needs.
Not sure what to track? Check out our sample tracking plans to help get organized.
Or, check out the weekly getting started webinar, which will walk you through adding your snippet and first mixpanel.track() call as well as the basics of Mixpanel reporting.