Mixpanel understands the importance of data, and we retain all customer data.
However, note that depending on the plan you’re on, access to that data may be limited - review the pricing page for more information or to upgrade:
- Free: Data history access for the last 60 days
- Startup: Data history access for the last 12 months
- Enterprise: Data history access for the last 5 years, but can be changed by request
Mixpanel continues to retain data even for customers who have limited data history access to accommodate upgrades to plans. For example, if you’re currently on a free plan and only have access to data history for the last 60 days but then upgrade to a Startup plan, you’ll still have full history access for the last 12 months of data once you upgrade.