Mixpanel understands the importance of data and security. By default, we retain all customer data for 5 years. Learn more about our data retention policy here.
However, depending on the plan you’re on, access to data collected may be limited You can review the pricing page to review our plan offerings or modify your plan.
- Starter Free: Data history access for the last 90 days
- Growth (2019): Data history access for the last 12 months
- Growth: Unlimited data history (limited features)
- Enterprise: Unlimited data history
Mixpanel's data retention policy is independent of plan data history limits.
For example, if you’re currently on a Starter Free plan and only have access to data history for the last 90 days but then upgrade to a Growth plan, you’ll gain access to all your data once you upgrade.