Mixpanel understands the importance of data, and we retain all customer data.
However, note that depending on the plan you’re on, access to that data may be limited - review the pricing page for more information or to upgrade:
- Starter Free: Data history access for the last 90 days
- Growth: Data history access for the last 12 months
- Enterprise: Customizable data history
Mixpanel continues to retain data even for customers who have limited data history access to accommodate upgrades to plans.
For example, if you’re currently on a Starter Free plan and only have access to data history for the last 90 days but then upgrade to a Growth plan, you’ll still have full history access for the last 12 months of data once you upgrade.