Mixpanel understands the importance of data, and we retain all customer data.
However, note that depending on the plan you’re on, access to that data may be limited - review the pricing page for more information or to upgrade:
- Free: Data history access for the last 60 days
- Startup: Data history access for the last 12 months
- Enterprise: Unlimited data history access
Mixpanel continues to retain data even for customers who have limited data history access to accommodate upgrades to plans. For example, if you’re currently on a free plan and only have access to data history for the last 60 days but then upgrade to a Startup plan, you’ll still have full history access for the last 12 months of data once you upgrade.