Data Point Allowance

MTU Pricing Transition

Mixpanel is transitioning to a Monthly Tracked Users (MTU) billing system. The plans described in this article are legacy plans. Read this blog post to learn more about the switch to billing for Monthly Trackers Users.

To view your current and historical data usage, click on your name in the upper righthand corner of your project and select the Organization name under ORGANIZATION SETTINGS.

People & Engagement Plans Billing

Data points

Whenever an event is fired and sent to Mixpanel, that is considered a data point.

For example, if you are tracking the event "Purchase Item" and a customer makes a purchase, that is one data point. If customers using your application purchase 215 items, you've just sent Mixpanel 215 data points.

Properties do not count toward your data point total.

You can send up to 255 properties with any event at no additional cost. Similarly, properties sent to the People tool are not counted toward your data point total either.

People Profiles

A people profile is counted every time you start to track an individual customer's distinct_id on your site using people analytics.

The number of profiles you are allowed under your subscription is analogous to the number of customers you are tracking.

In order to start tracking this behavior you need to call a user profile property (in js this is mixpanel.people.set) and identify a customer.

If you do not make this call, you won't be tracking that user in People Analytics and you will not be using one of your people profiles.

You can see how many people profiles (customers) you have and have used on your account page.

Data Points and People Profiles

People Analytics and Engagement Analytics are separate products. Data points apply to Engagement Analytics Subscriptions. People profiles apply to People Analytics Subscriptions.

For more information on pricing options, refer to our pricing page.

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