Data Point Allowance

Owners of paid accounts can see how many data points they have used on your account page.

The owner of the paid account should also be the owner of the project.

To find out which team member owns a project, click on your name in the upper righthand corner of your project and select Project settings from the dropdown.

Under the "Team" tab, you'll see the name of the project owner.

Data points

Whenever an event is fired and sent to Mixpanel, that is considered a data point.

For example, if you are tracking the event "Purchase Item" and a customer makes a purchase, that is one data point. If customers using your application purchase 215 items, you've just sent Mixpanel 215 data points.

Properties do not count toward your data point total.

You can send up to 255 properties with any event at no additional cost. Similarly, properties sent to the People tool are not counted toward your data point total either.

People Profiles

A people profile is counted every time you start to track an individual customer's behavior on your site using people analytics.

The number of profiles you are allowed under your subscription is analogous to the number of customers you are tracking.

In order to start tracking this behavior you need to call a people property (in js this is mixpanel.people.set) and identify a customer.

If you do not make this call, you won't be tracking that user in People Analytics and you will not be using one of your people profiles.

You can see how many people profiles (customers) you have and have used on your account page.

Data Points and People Profiles

People Analytics and Engagement Analytics are separate products. Data points apply to Engagement Analytics Subscriptions. People profiles apply to People Analytics Subscriptions.

While logged in, you can purchase more data points. For more information, see our pricing page

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